Unlocking the Truth Show Review at Webster Hall NYC 9/24/14
As I was on my way to see Unlocking the Truth at the Studio at Webster Hall, I had a few questions that I wanted to be answered. First, what makes this band different from all the other local NYC metal bands? Why did they get a 1.8 million dollar deal from Sony records? What makes them profitable or successful amongst the rest? Are they really that talented or is this just a gimmick? The only way to find out is to actually go to their show and observe.
Before I even enter the venue, I felt awkward. Nobody was at the door waiting in line. Where is everybody? Where is the so-called fans waiting anxiously to see this rising band? Usually at other metal shows, there is at least a couple of people outside the venue waiting to get in but not at this one. That completely turned me off. This explained to me that they have not fully gotten a fan base yet. So, if thats the case, who’s going to buy their upcoming album that Sony fully invested in? If Sony did not give them that leg up and Unlocking the Truth started from scratch like everybody else, their upcoming album sales would flop big time. The reason why is because they do not have support from fans who actually enjoy their music (in a little bit I’ll talk about their musicianship) or would even come to their show. Now, the only reason their album sales would not flop (with the support of the label of course) is because of their “popular” online presence. Not because of how good they are. If you tell someone, have you heard of “Unlocking the Truth,” the answer would most likely be yes. Mostly because of the buzz they created in the metal community.
When I entered the venue, I noticed Unlocking the Truth’s merch table all set up right near the door and their logo plastered on the stage. Cool, thats a start. They were even handing out free stickers and wristbands but to those who were on the label who is honestly their biggest fan in this situation. They neglected to give “strangers” like me a cool free sticker. Well, I guess I won’t need it to show it to my friends. Or should I say, I don’t think they need fans to help them out in being successful which is totally backwards to me. I thought a band needed fans support to help you get up there. But, it seems like Unlocking the Truth skipped this important step which honestly will break them in the end. Hence, as stated before, if you have no fan base, who’s going to buy you’re upcoming album? Oh, and family doesn’t count here.
While the show was going on, I started to notice more people coming into the venue. It was to the point that I really couldn’t move. “What? What’s happening?” How can this band full of tweens able to get such a crowd that many bands fail to accomplish? Well, first of all their popular online presence on YouTube could be the answer to this question but thats about it. No one is their because they actually like their songs or anything like that. The good majority of the crowd were family members of Unlocking the Truth and people from the label attending this show. This explains to me that Unlocking the Truth’s target audience is people who are well above their 30s with a stable job. Whoops. You missed the mark. These people don’t care about you. They rather go, spend money on the bar, and laugh at you. And for those who are around Unlocking the Truth’s age can’t even go inside Webster Hall. So, the only people who would honestly be interested in this band would be the teenage/young adult metal heads which honestly are not interested. If there was a choice between going to see Unlocking the Truth or Metallica, they would choose Metallica. So, Unlocking the Truth needs to calm down because you guys are still not up there yet.
Now, let me talk about their musicianship. The drummer is actually really good. He knows how to keep a steady beat and knows how to hold it down. He’s the backbone of the band and without him the band wouldn’t know how to keep up. The bassist was okay and so was the guitarist. But what wasn’t great was the singing. The guitarist was singing most of the songs which honestly wasn’t a good thing. You could barely hear him singing because he’s trying so hard to keep up with his guitar playing and staying in time. I felt bad for him. I felt like he was forced to be the singer as well because I am pretty sure they can’t find another metal singer from Brooklyn who are around their age group. I am also pretty sure they didn’t write any of their songs. Overall, they aren’t the best. But, whats interesting also was that everybody was just watching them. There were a few slight few head banging here and their but purely from alcohol consumption. No mosh pit. Nothing. The audience was super dry which to me states that nobody cares about the music or purely cause they don’t want their drinks to fall on their nice business suit. They are just enjoying the fact that three little boys are playing them a cute little performance more then anything and “following their dreams”. Good for you.
Based on my analysis and experience going to this show, my conclusion is that Unlocking the Truth is a gimmick. Their YouTube video got viral and bam $1.8 million record deal signed and ready to go for these little guys. Since when major record labels liked metal bands? Rarely. Signing this deal is honestly the biggest mistake they could have done. But, they don’t know any better. The parents saw the money potential and went for it. With no real existing fan base that was failed to be formed in the beginning stages of their “career”, their album sales will flop in the future and that contract will eventually turn against them. But, Sony is going to give them a helping hand. I’m pretty sure their money is going towards album recordings for them, lessons, and even ghost writers to help this band be “the best metal band for the new generation.” I wouldn’t even be surprised if the songs are about being young and free and doing whatever I would like to do which is all a gimmick. Unlocking the Truth revealed the truth and that is that these major record labels do not give two shits about the metal community. They are trying to make a profit out of it because they see that it has potential. But, honestly, if you make it 100% business, it can only get you half way there. If you don’t love metal, it won’t love you back. It will destroy you. That’s why this is a lifestyle that isn’t suited for everybody if you don’t put your heart into it.
I See Stars will no longer be touring with Falling in Reverse in the Thug In Me Is You Tour
Mitch Lucker, vocalist of Suicide Silence, passed away today from a motorcycle accident.
RIP Mitch You Will Never Be Forgotten!
Metallica will be replacing Green Day as part of the Voodoo Music + Arts Experience in New Orleans for the 2012 lineup. This will take place on October 26-28 in New Orleans. Metallica will be playing on the 27th. Check above for other artists that will be playing in this festival as well as information to purchase tickets!
Want more news like this? Follow us!
Paramore is having a long 2013 tour?
Hell yeah they are! It has been confirmed!
Fun. just announced that they will have a Radio City Music Hall Tour in NYC on February 2nd, 2013!
Presale tickets on sale - October 8th
General tickets on sale - October 12th
Want more news like this? Follow us!
Inked Music Tour
The Inked Music Tour featuring Alesana and special guests In Fear and Faith, Vampires Everywhere!, Glamour of the Kill, and All Human is starting on October 10th! Get your tickets before its sold out! VIP Tickets are still available!
Click on read more for tour dates and more information
The Infamous Tour Trailer which features a new track from Motionless in White - "If It’s Dead, We’ll Kill It"
Tour includes Motionless in White, Chelsea Grin, Stick to Your Guns, Crown the Empire, and Upon this Dawning.
Exclusive footage that fuckyeahrockconcerts took of Ronnie Radke from Falling in Reverse throwing mic stands at the audience during Six Flag’s FestEVIL in NJ on Sept. 29th, 2012.
A picture I took at Six Flag’s FestEVIL in New Jersey which shows that Ronnie Radke got a little bit too excited before the “mic stand” incident.
One of the pictures we took from the show!